NEW SEO INFLUENCERS ON LINKEDIN 2026
SEO on LinkedIn in 2026 has a new center of gravity: AI visibility (LLMO / GEO / AEO), entity-first branding, and proof-driven execution. The voices growing fastest aren’t just sharing “SEO hacks” — they’re building systems that work across Google, AI Overviews, and answer engines.
Here are new + consistently high-signal SEO creators to watch on LinkedIn this year — grouped by what they’re strongest at:
These people are shaping how brands earn mentions, citations, and trusted inclusion inside AI-driven experiences:
Olaf Kopp — strong conceptual frameworks on GEO vs SEO and practical direction
Mark Williams-Cook — sharp observations on AI Overviews & what’s actually happening in the wild
Aleyda Solis — consistently curates specialists and trend direction for 2026
Gerrid Smith — active GEO-focused publishing and recommendations in the GEO space
If you want execution, audits, and technical clarity:
Glenn Gabe — algorithm update analysis + forensic site troubleshooting
Brodie Clark — SERP feature tracking and experiments
Kristina Azarenko — technical SEO education and systems thinking
Barry Adams — publisher SEO + news visibility mechanics
Will Critchlow / SearchPilot — testing mindset and enterprise experimentation culture
(These names are repeatedly cited in “who to follow” roundups and SEO community lists.)
The people pushing SEO beyond keywords into knowledge + trust:
Jason Barnard — entity building, brand SERPs, knowledge graph thinking
Koray Tuğberk GÜBÜR — deep semantic/Topical authority work (very active community interest)
Local is not “easy mode” — it’s its own battlefield:
Joy Hawkins — GBP + local tests + spam fighting
Darren Shaw — local ranking factors + citations research
In Europe/EMEA, the real separator is multilingual architecture + AI-ready entity clarity (so AI systems don’t mix languages, markets, and meanings).
That’s exactly where I focus: Multilingual SEO + LLMO for EMEA brands — building systems that scale across languages without duplication, drift, or broken intent.
Predrag Petrovic (EMEA Expert)
https://linkedin.com/in/totaldizajn/
Who are the new SEO voices on LinkedIn you’ve learned from in 2026 — especially in LLMO/GEO, technical SEO, or multilingual SEO?